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Why you should be using Direct Mail

Direct Mail can be a simple and effective way to help you reach your target audience. Here are just a few reasons why you should start your Direct Mail Campaign today! Customizable. Your Direct Mail can be customized to each of your customers by name. You are able to get their attention immediately by adding […]

Print Advertising Is Alive

Yesterday, Today, Tomorrow, and 2 Years From Now! I have a photo of Santorini Greece sitting on my desk to remind me to plan the Trip! Print is the Future! It is clear that Print Advertising has evolved over the last 20 years, and no one can deny the rise in on-line advertising. However, Paper […]

Why Variable Data Printing is KEY

Why Variable Data Printing is KEY Is your direct mail campaign lacking something? I don’t know about you, but when I open a letter and it says “Dear Elena” I am more likely to keep on reading then if it were to say “Dear Valued Customer.” I have never liked the “Valued Customer” salutation. To […]