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Why You Should be Mailing Your Postcards Now for Summer

The Dallas Area has finally heated up, kids are in testing, and every parent is trying to figure out what to do for the next 3 months. That can only mean that Summer is finally here for the Dallas Metroplex. Summer is full of celebrations, vacations and finding Dallas Child-Friendly Activities to fill up the […]

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Ever wonder what the difference is between different classes of mail?

Deciding which postage class to send out your mailing can be confusing. You might wonder what exactly is the different between first class and standard class mail. Cost and Delivery time are the most important factors between choosing to send your mail via First Class Mail or Standard Mail. The cost of First class is […]

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Keep your Clients with a Direct Mail Loyalty Program

Research shows that Direct Mail is one of the most effective and efficient mediums to increase your clientele. Direct Mail is also one of the most effective and efficient ways to KEEP your clientele. You are able to grow a relationship with your clients by letting them know you appreciate their business. Many customers say […]

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Why Every Door Direct Mail might be perfect for YOU, or not.

EDDM, E.D.D.M., Every Door Direct Mail… there are many names that define the program that the United States Postal Office implemented to help business owners grow their business through direct mail. EDDM is basically target mailing a postcard or flyer to only those specific carrier routes within a zip code you’d like to reach. However, […]

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Why you should be using Direct Mail

Direct Mail can be a simple and effective way to help you reach your target audience. Here are just a few reasons why you should start your Direct Mail Campaign today! Customizable. Your Direct Mail can be customized to each of your customers by name. You are able to get their attention immediately by adding […]

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Print Advertising Is Alive

Yesterday, Today, Tomorrow, and 2 Years From Now! I have a photo of Santorini Greece sitting on my desk to remind me to plan the Trip! Print is the Future! It is clear that Print Advertising has evolved over the last 20 years, and no one can deny the rise in on-line advertising. However, Paper […]

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The benefits to using a One Stop Print and Mail Shop

Here at the Finishing & Mailing Center in Dallas we pride ourselves on being a one stop printing and mailing shop. What this means for you is that once you send us your artwork you are DONE. We do printing, ink jetting, saddle-stitching, collating, inserting, and mailing all in house; saving you time and money. […]

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Getting that Competitive Edge for your Direct Mail Marketing Campaign

You are always looking for that competitive edge with your Direct Mail Marketing Campaign. You can get that competitive edge on your next campaign by using variable data images customized to each individual prospect (as we have talked about before in Variable Data Printing is Key). You could also get your market’s attention by using […]

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Why Variable Data Printing is KEY

Why Variable Data Printing is KEY Is your direct mail campaign lacking something? I don’t know about you, but when I open a letter and it says “Dear Elena” I am more likely to keep on reading then if it were to say “Dear Valued Customer.” I have never liked the “Valued Customer” salutation. To […]

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